There is lots of talk about Design Thinking and how it can help you and your organisation become more human centred, solve complex problems, reduce risk and deliver more successful products and services to market. 

There is a similar amount of talk around what business design is, and how does this differ from the more traditional "design to make stuff look cool" view of the discipline. 

DesignChain offers a variety of different courses that cross the innovation spectrum, from foresight to scaling and managing. Our flagship course is the in-depth Business Design course that runs over 4 days. This can be found on our web site.

Design in Business Training

Setting the context for business design is needed to help potential users of the discipline understand why it's needed, what it looks like, and how it's done.

With that in mind we created this high level introduction to provide some initial context around design and business design. 

It's a free of charge course that hopefully strengthens your understanding of the discipline and its role in creative problem solving. 

Should you require the full course with some hands on activities, please get in in touch with us via the above link.


Craig Martin

Course curriculum

  • 1

    Welcome to the course!

    • A message from your instructor

    • Before we begin...

  • 2

    A Business Design Overview

    • Human Capability Sets

    • The Knowledge Funnel

    • A Decision Making Framework for Complexity

    • The Orders of Design

    • Travelling Across the Problem Solution Landscape (TRIZ)

    • Looking For High Value Levers in the System

    • Different Disciplines across the Problem-Solution Landscape

    • Linking the Nordstrom Model to the Business Model

    • Understanding Value and Complexity

    • Aligning Desirability with Feasibility and Viability

    • The Double Diamond Introduction

    • The Problem Space

    • An Overview of the Whole Design Process

  • 3

    Next Steps...

    • More resources for you

    • Before you go...